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Career profile: Brand manager

Career profile: Brand managerWhy is Coca-Cola instantly recognised all over the world? Would you like to create an identity for an organisation that everyone remembers? If so, being a brand manager may be the job for you.

A what?

Brand managers are responsible for getting the public to notice, remember and trust their organisation.

On the job

The identity of an organisation is vital if people are going to trust them enough to buy their products or services, which is why brand managers play such an important role.
A big part of the job is creating or developing the brand in the first place. This requires you to be creative and good at psychology – you need to know what will make people sit up and take notice. Once you have created a brand and branding guidelines, you have to make sure that everyone in the organisations sticks to them during marketing or advertising campaigns.

The work doesn’t stop there. People’s attitudes to the brand you’ve created have to be researched, and if it’s negative you will have to work on re-designing your brand.
Much of the work is done in the office and you will spend a lot of time in meetings, working closely with marketing and advertising teams. There may also be some travelling, and depending on what it is you’re selling you could be needed for photo shoots and TV filming.

The salary would depend on who you work for and where the company is based, but as a rough guide, starting salaries can be anywhere between £19,000 to £29,000 going up to over £50,000 as you become more senior.

How to get there

Most brand managers have a degree, but it depends on the employer. Relevant degree subjects are marketing and business studies, but any general degree would help.
For degree courses, entry is usually with a minimum of two A-levels/three H grades and five GCSEs/S grades (A-C/1-3), including maths and English. Applicants for HNC/HND courses usually need a minimum of one A level/two H grades, or equivalent. Candidates should check with individual colleges and universities.

Applicants with work experience may be at an advantage. If you don’t have a degree then you could take a more junior marketing role and take a relevant professional qualification, such as the CIM Introductory Certificate in Marketing.

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