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Career profile: Marketing executive

marketingAre you confident and good at promoting ideas in an imaginative way? If so, marketing could be the career path for you!

A what?

A marketing executive is responsible for promoting an organisation or product. Their work covers many different areas including advertising, PR, market research, planning, sales, and brand image.

On the job

The responsibilities of a marketing executive vary depending on the sector, the organisation, whether you are working on behalf of a brand or a product, or even a campaign issue.

The job will involve liaising with different departments and stakeholders, developing long-term marketing strategies, launching new products and planning advertising around them, and many other promotional activities. You will also have to allocate budgets and ensure that the money is spent efficiently, and perform evaluations on marketing strategies to assess the effectiveness of your projects.

Course entry requirements

To become a marketing executive you will be expected to have a degree, as well as three good A-levels or equivalent Scottish Highers. It could be very helpful for you to have a degree in marketing, communications or business management, however it is not strictly necessary. Universities recommend that you take A-levels that require good written skills such such as English, law or politics.

What is the training like?

Many marketing jobs begin with graduate training programmes. Young people will be recruited by a company straight after university and will be given a year’s on the job training. This will involve working for short period of time on each aspect of marketing before choosing an area to specialise in.

Some employers like to offer external training to employees, and many companies will offer financial support and assistance if the employee wishes to take an outside training course. The Chartered Institute of Marketing offers a qualification like this, which takes a year to complete, although study is usually done alongside full-time work.

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