Skip to content. | Skip to navigation

Career profile: Advertising copywriter

advertising copywriter drawingGot the gift of the gab? If you think you could come up with a catchy slogan or write a script for an advert, copywriting might be just the job for you.

A what?

A copywriter is responsible for the words in an advert, whether it is a catchy slogan on a leaflet or a script for a TV advert. They work together with the design team to make sure that the product is sold in an effective way.

On the job

A copywriter works closely with the art director and the creative director to ensure that their message is consistent. Each project would begin with a brief about what the client wants and what the product is. You would then work together with the art director to sell the product in an engaging way. Your job could involve writing a lot of text for a leaflet, or coming up with a short, catchy slogan to print on the packaging.

Your job would not finish once the text had been written – copywriters are also often involved in presenting ideas to the client, and possibly rewriting them if they are not what the client had in mind. You may also be required to edit and proofread other people’s copy, or join in with casting actors or liaising with printers and other members of the production team.

Course entry requirements

Degree entry depends on the universities you choose. Three A-levels in subjects such as English, politics, law, or business will help to show that you have the right communication skills for a career in copywriting.

You do not need a specific degree to become a copywriter, but a degree or HND in advertising could help you get onto the ladder. Without a relevant degree, you might want to do a Postgraduate diploma (one year course) in copywriting or creative advertising.

What is the training like?

Training is generally on the job. You will begin working for an advertising agency, who will start you off on small projects, then you can gradually build up your reputation and begin working on larger projects for more important clients. Most advertising agencies also run short in-house training courses to make sure that their staff are all up to speed on the industry.

Related links